Nestlé attached a hidden camera to the bra of a female volunteer in London to find out, and somewhat predictably, discovered that it happens constantly.
Some men had clearly mastered the art of subtlety better than others, and women were just as likely to sneak a peek at the volunteer’s breasts as their male counterparts; resulting in 36 recorded glances in one day.
It may be everywhere, but our human fascination with breasts is actually something of a mystery among scientists. Women are the only female mammals whose breasts develop at puberty, irrespective of pregnancy.
Additionally, male humans are the only mammals who show interest in breasts in a sexual context.
Whatever the reason for this, there’s also a specific size ratio that men find most alluring, according to a recent study conducted by London-based plastic surgeon Dr Patrick Malluci.